Insights
Get our thoughts on the latest trends in preneed, work culture, data & technology.
20 Years of 2x Preneed
Precoa celebrates two decades of proactively crafting preneed's future
20 Years of 2x Preneed
Precoa celebrates two decades of proactively crafting preneed's future
Avoiding Preneed Overload
Learn how to support your Advance Funeral Planner and prevent burnout
Breaking Barriers: Why the Professional Women's Conference Always Keeps Progressing
Precoa leaders share their experience at the NFDA Professional Women's Conference and insights on the future of funeral service
How Preneed Benefits At-Need
Discover how quality preneed programs lead to better at-need services, higher customer satisfaction, and more meaningful experiences for families.
Top funeral homes, performers honored at Precoa Celebration Event
The nation's leading funeral homes and Advance Funeral Planners from across the country have been honored by Precoa for their performance over the past year.
From Preneed Guesswork to Measurable Growth
Focus on the single most important thing you can do this year to improve your preneed program and start prearranging more families.
Getting CRM Buy-in
Learn how to encourage CRM adoption and transform your preneed data strategy
Excellent Lunch & Learns from Soup to Nuts
Proven Strategies for Sharing Your Story, Reaching the Right People, and Optimizing Events For Increased Preneed Volume
2024 Year-End Wrap
A recap of how to solve this year's most common preneed challenges so you can thrive.
Get Proactive: A Proven Formula for 2025 Growth
A sound growth strategy makes all the difference between scaling up or stagnating. It's one of the most critical pieces of your business, guiding decisions both big and small, and with 2025 just around the corner, there's no better time to evaluate your strategy and prepare for the future.
A Convenient Advantage
When it's done right, families will not only choose the convenience of a prearranged funeral, but they'll also choose quality services that help their loved ones heal.
A Look Ahead
Now is the perfect opportunity to evaluate your preneed program and position it as an important piece of your growth strategy.
Sales Conversions in a Digital World
Learn how to effectively connect with today's tech-savvy consumers and build value at every touchpoint.
Retaining Sales All-Stars
Finding and keeping top talent in preneed sales requires a framework built on purpose, support, and healthy competition.
A Guaranteed Growth Strategy
Discover how proactive preneed strategies can expand your funeral home's market share and create lasting community connections..png)
5 Preneed Resolutions for 2025
Now is the perfect time to hit the ground running so you can reach new customers and make 2025 your best year yet.
Precoa Guide to NFDA: New Orleans 2024
How to maximize your convention experience
Maximize Your NFDA Experience
3 Ways to Make the Most of the Convention
Your Key to Unlocking Preneed
How to increase case volume and create a self-sustaining revenue stream
5 Pillars of Preneed
How to build a successful foundation for sustained market share growth
Playing the Long Game
How to Turn Preneed Into Your Biggest Competitive Advantage
The Challenge of Starting and Stopping
4 steps you can take to get your preneed engine up to 2x speed
Preplanning for Next-Gen Success
How a proactive preneed program is a competitive advantage, better serves your community, and builds lasting enterprise value
Selling in a Sensitive Profession
Join Tyler as he details the key strategies for delivering the highest quality consumer experiences and prearranging more families for your funeral home.
Measure What Matters
Carson Johanson joins Tyler Anderson to discuss the role data plays in your organization. Learn why it plays a key role in helping funeral homes prearrange more families.
Make Every RSVP Count
Tyler Anderson and Kyle Aler offer practical tips for maximizing preneed events through effective lead management, seamless RSVP tracking, and proactive follow-up systems.
From Attendee to Appointment
Tyler Anderson and Kyle Aler discuss proven strategies for making the most of events and driving conversions in our ongoing Preneed Pro Tips column.
Getting Stellar Event Attendance
Tyler Anderson and Shirell Hennessy discuss how funeral homes use targeting to find more qualified preneed leads in our ongoing Preneed Pro Tips column.
How is Preneed Like Leg Day?
Tyler Anderson sits down with Gabe Schauf of NFDA’s A Brush With Death podcast to discuss the importance of preneed and how it puts you at the forefront of your community.
All-Around Accountability
Tyler Anderson reveals the secret to transforming a mediocre program into a world-class success in our ongoing Preneed Pro Tips column.
Building a Pro-Grade Program
As part of our ongoing Preneed Pro Tips column, Tyler Anderson reveals how to avoid wasted marketing spends and maximize lead conversion.
Growing Stronger Together
2023 NFDA Professional Women’s Conference
Kates-Boylston Product Spotlight
Addressing Core Funeral Home Challenges Through ProActive Preneed
Top funeral homes, performers honored at Precoa Celebration Event
The nation’s leading funeral homes and advance funeral planners from across the country have been honored by Precoa for their performance over the past year
Precoa named Top Workplace for 11th straight year
Precoa, a national leader in preneed sales and marketing, has been named a Top Workplace by The Oregonian and OregonLive
Precoa honors employees with 2022 Values Awards
Employees recognized for their authentic embodiment of Precoa’s core values and beliefs
Aiming Hire
25 Years of Advice for Recruiting and Retaining Quality Staff
The Preneed Guide to Navigating Inflation
Part 3: The Funeral Home Impact
The Preneed Guide to Navigating Inflation
Part 2: The Impact on Your Advance Funeral Planner
The Preneed Guide to Navigating Inflation
Part 1: The Consumer Impact
Experiencing Meaningful Connection
Why Attending the Professional Women’s Conference is a Must
Precoa Honors Top Performers with Celebration Event
Precoa leaders gathered in Hawaii to celebrate the industry-leading performance
Precoa Funeral Planners Set Record Number of Appointments
Nearly 2,100 families preplanned
The Cost of Waiting
How to Avoid Losing Funerals to Direct Disposition
Why Remote Preneed Should Be Built to Last
Inside Remote Preneed
Direct Mail Still Delivers Results
How a trusted marketing channel will continue to expand your market share
Overcome Preneed’s Biggest Pitfall
How Precoa’s high-quality follow-ups are the first step to 2X your preneed
The Precarious Gap in Preneed Marketing
Why meaningful follow-ups are the key to reaching families
2X Your Preneed
Why Precoa kindly demands higher standards
Why Most Marketing Fails to Achieve Liftoff
Why most marketing fails and how you can secure more business
Best Workplace, Ever
Culture is Your Magnetic, Intangible Asset